Rackspace were looking for a unique presentation style for Internet World, to promote their customer service ethos of Fanatical Support
Brandmagic developed the "Rackspace Preacher", an evangelical front-man, who performs extreme magic.
The magic effects and style are not the usual fare for trade show visitors, nor would it suit everyone, but it was consistent with the whole Rackspace marketing message and it generated a hugh increase in traffic to their stand at Internet World.
Brandmagic still present on the Rackspace stand however the style has changed to match the way the company has matured and grown. Our understanding of the business has grown considerably and we are a real extension of the Rackspace, team in fact last year our presence on the stand landed Rackspace a contract worth in excess of £50K p.a for Rackspace.
We have also been involved in a number of other projects with Rackspace included presenting a Key-note at their "Kick-Start 2008" conference in which we demonstrated the way great Customer Experiences lead to greater customer retention.
Rackspace are now the fastest growing Hosting company in Europe and this is a testament to their willingness to embrace change and their ability to deliver "Fanatical Support."